Video Games

Stickee, a self-proclaimed “Creative Digital Agency,” has conjured up a rather intriguing, fully-interactive viral charade called “I love Dragon Quest”, which is loosely based off of the Dragon Quest franchise that has its roots deeply embedded in the 80’s, in a time when the Rubik’s cube was hip stuff! Wikipedia defines “viral marketing” as a “marketing technique that seek[s] to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.” Of course, the “pre-existing social networks” that this viral campaign is exploiting are none other than the aforementioned Dragon Quest series. Like all viral advertisement campaigns, there is a reason, and the purpose of this “I Love Dragon Quest” campaign is “to promote the April release of Dragon Quest [VIII] in Europe” (which is exclusively available for the PS2). Here is a clip from the viral.

The fully-interactive viral can be found here. The viral is essentially a game where the player must interrupt a Japanese guy named Nobu from setting the world’s longest marathon session of Dragon Quest gaming. Although I haven’t finished playing it, there are said to be many different possible endings, so get to work!