We‘re not impressed with Wii
Like a child’s nightmare gone wrong, Nintendo has issued a release on their Nintendo Revolution subdomain declaring that their new next-generation console will in fact be named Wii, pronounced “Whee.” Unprofessionally, http://wii.nintendo.com/ doesn’t work yet. The press release reads:
Introducing … Wii. As in “we.”
While the code-name “Revolution” expressed our direction, Wii represents the answer. Wii will break down that wall that separates video game players from everybody else. Wii will put people more in touch with their games … and each other.
But you’re probably asking: What does the name mean? Wii sounds like “we,” which emphasizes this console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii. Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play. And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So that’s Wii. But now Nintendo needs you. Because, it’s really not about you or me. It’s about Wii. And together, Wii will change everything.
Nintendo’s clever attempts to rebrand the first-person plural pronoun “we” have failed, for a number of reasons:
- The word “Wii” looks close to “WWII.” Subconscious connotations with World War II will not sell video games to families. Heil Nintendo?
- Using “Wii” with the verb “play” presents problems. Imagine children asking, “Want to come over and play with my wii?” The sexual connotations will become confused.
Their temporary logo, for those interested, looks like this:
As it’s completely lame–just a sans-serif font with “wii” on it–Nintendo will hopefully come out with something more colorful.
This entry was posted on Friday, April 28th, 2006 at 4:15 am and is tagged with sans serif font, first person plural, wii nintendo, video game players, sexual connotations, wii, world war ii, nintendo revolution, pronoun, nightmare, next generation, confusion, video games, spelling, crowd, attempts, press release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
6 Responses to 'We‘re not impressed with Wii'
Leave a Reply
Please take time to enjoy the archives: August 2008 (5) July 2008 (2) June 2008 (1) May 2008 (1) April 2008 (1) March 2008 (1) January 2008 (1) December 2007 (1) November 2007 (3) October 2007 (5) September 2007 (2) August 2007 (2) July 2007 (2) June 2007 (4) May 2007 (9) April 2007 (3) March 2007 (1) February 2007 (8) January 2007 (16) December 2006 (10) November 2006 (7) October 2006 (4) September 2006 (6) August 2006 (12) July 2006 (24) June 2006 (26) May 2006 (6) April 2006 (23) March 2006 (14) February 2006 (10) January 2006 (18) December 2005 (34) November 2005 (46) October 2005 (36)
Fresh, related resources:
- Review: Samba De Amigo (bWii/b)
Samba De Amigo will most likely be staying in my bWII/b library. Unlike all my other systems that are chock full of RPG’s and Shoot ‘bEm/b Ups, my bWii/b is filled with rhythm games and rail shooters. This is probably bnot/b a game I’d play on my b.../b - Interview with GotGame’s deviantART Contest 2008 Winner
I’m bnot impressed/b by 3D graphics, and never have been, no matter how realistic they are. I mean, bwe/b see reality all the time, so I never understood what was so great about realistic graphics! So, what does it take to impress me? b.../b - What A Mistake-a To Make-a!
bWe/b made fun of her for the rest of the lesson then I went off to sit with Alex and Emily on the bus. Kiera was stood above me, messing with my hair like the bWii/b-dophile she is. Alex is going to town tomorrow with bEm/b and Damon might be b.../b - SHAX@PAX2008 PART 3: Never Forget Me...
bWe/b didn't get to spend MUCH time with those guys; bwe/b got up with 'bem/b on Saturday, and they took us on a tour of a couple of their favorite Seattle hotspots, including Pink Godzilla's actual store, which is very pink and very godzilla. b.../b - A Taste of Chaos
Can bwe/b just stop talking about it already? Bob snaps, rising from his previous spot on the floor, and angrily tossing the bWii/b controller. Gerard's eyes widen considerably, but he exercises his right to remain silent. b.../b
on April 29th, 2006 at 12:40 pm
Looks like we’re being punk’d by Nintendo. A brading company said about teh “Wii”
“…it’s not possible to engineer a worse name for this product.”
on April 30th, 2006 at 11:54 am
yeah i was seriously disapointed by the name “wii” aswell,instead of makeing it into a word i think i’ll just say it like W.I.I. and maybe pepole will just continue to call it the revolution, although its unlikely.
on September 27th, 2006 at 4:24 am
you chaps are idiots. who out of the 3 of you are graphic grajphic designers?
on November 21st, 2006 at 1:34 pm
really! i think u guys puttin down wii are put simply, stupid. the wii has just been released and just as expected it sold out just as fast as the ps3 did. So wut if Wii is a bad name thats only the opinion of ill-tempered fools wishing they could get one. Besides its just a name and i seriously doubt anybody is gonna take the name in such a manner that it would offend someone. Nobdy is goinog to say, “Hey, wanna come over and play with my Wii?”, unless they hope for the possibility that both propositions could become true!
on December 9th, 2006 at 5:24 pm
i aggree with smurfy. its completely stupid waht you guys are saying. iy you can make something better, then do so and maybe it will be justified, but until then, shut the hell up.
on January 28th, 2007 at 7:27 pm
You guys are the biggest bunch of pussies ever.