Dragon Quest Viral for European Release
Stickee, a self-proclaimed “Creative Digital Agency,” has conjured up a rather intriguing, fully-interactive viral charade called “I love Dragon Quest”, which is loosely based off of the Dragon Quest franchise that has its roots deeply embedded in the 80’s, in a time when the Rubik’s cube was hip stuff! Wikipedia defines “viral marketing” as a “marketing technique that seek[s] to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.” Of course, the “pre-existing social networks” that this viral campaign is exploiting are none other than the aforementioned Dragon Quest series. Like all viral advertisement campaigns, there is a reason, and the purpose of this “I Love Dragon Quest” campaign is “to promote the April release of Dragon Quest [VIII] in Europe” (which is exclusively available for the PS2). Here is a clip from the viral.
The fully-interactive viral can be found here. The viral is essentially a game where the player must interrupt a Japanese guy named Nobu from setting the world’s longest marathon session of Dragon Quest gaming. Although I haven’t finished playing it, there are said to be many different possible endings, so get to work!
This entry was posted on Sunday, April 23rd, 2006 at 10:25 pm and is tagged with dragon quest series, dragon quest viii, rubik s cube, advertisement campaigns, marathon session, exponential increases, japanese guy, viral marketing, social networks, brand awareness, wikipedia, charade, word of mouth, epidemic, dragon, franchise, roots, ps2, europe, game. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
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